With foreign tourists spending a record €63 billion (source: National Statistics Institute) in Spain last year, the tourism industry is hugely important to the economy of the country, and particularly coastal resorts such as Marbella.
This is the reason the local town council has been investing in promoting Marbella internationally in a bid to not just maintain its position as one of the major tourism hotspots in Europe, but to attract increasing numbers of visitors to the area.
In its latest venture Marbella Town Council has been represented at the International Tourism Fair (Feria Internacional de Turismo – FITUR) in Madrid, which is recognised as one of the biggest and most important tourism fairs in Europe.
New image for Marbella
Marbella’s stand featured a new promotional model—including updated logo and slogan for the town—and was sponsored by local businesses that recognised the importance of the event to Marbella and the Costa del Sol. Nearly 9,500 businesses from 165 countries and regions were represented in all, with about 7,400 journalists from 60 countries attending, underlining the importance of FITUR to gaining international exposure for the town.
Marbella Mayor José Bernal used the fair as an opportunity to highlight some of the planned events that will bring millions of euros and many thousands of visitors to the area over the coming months, as well as gaining international publicity that builds the Marbella brand. This was done with the official launch of the 2016 Marbella programme of concerts, presentations of this year’s Starlite and BeeFree Gay Festivals, Art Marbella, as well as the screening of a documentary about San Pedro Alcántara produced by Plural TV.
Meetings were also held with tour operators, airlines, hotel chains, internet travel portals, travel magazines and other industry professionals to not just promote Marbella, but to discuss any issues the town council can deal with to make it an even more attractive destination.
Foundation of Marbella real estate sector
Altavista Property is pleased to see the town council taking such events seriously. Not only is tourism vital to the local economy, but the exposure given to Marbella cannot be overstated when it comes to the property market.
Apart from the area’s five-star resort hotels, residential tourism—people who own holiday homes and visit several times a year—forms one of the foundations of Marbella’s property market. According to Spanish daily newspaper El Pais, some 65 per cent of holiday homes and second residences sold in Spain are bought by foreigners, making the profile of the town to an international market crucial to the long-term wellbeing of its real estate sector.